The Word is a noncommercial, listener supported radio ministry of Minnesota Christian Broadcasters, Inc. (MCBI). MCBI owns and operates 104.3 The Pulse in The Brainerd Lakes area and 91.5 & 102.7 The Word in St. Cloud and Pequot Lakes.

     The Word’s Mission is to “serve Central Minnesota listeners by Evangelizing with the Gospel, Equipping for living the Christian faith and Encouraging through building relationships.”